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Search Engine Optimisation

A simple search of Google using the keywords search engine submission services will yield million of results, while Googleís paid-for advertising space is Googlefilled with ads from companies offering their submission and "guaranteed" ranking services. While many of these services and promises sound enticing, are they worth the time or money it would take to use them?

You absolutely do NOT need to submit your URLs to Yahoo, Google and the other major search engines at all. They will find and index all your pages for free if you just give them a crawler-friendly site and the time to do so.

So - what can I do to improve my Search Engine Rankings?

Save your money and put whatever resources you have into tried and tested, proven website promotion. Thereís a wealth of information freely available on the Internet for anyone whoís willing to learn.

Did you know that you can Search Engine optimise your website yourself at no cost to you? All you need to do is find out how (this information is freely available throughout the ínet) and then spend some time working on your site, analyse your statistics and fine-tune your pages. Youíll probably have to learn a little HTML, but thatís not too difficult and well worth the effort for those people who really want to make it work.

Is this a service you provide?

Yes. Most of our clients do not have the time or the energy to carry out SEO (Search Engine Opmtimisation) on their sites, let alone learn HTML or how Search Engine algorithms and keyword density work. Therefore this is a professional service that we offer. The cost of this service is dependent on the amount of time you want us to spend working on your website and the length of time you want us to continue the service.

As any web professional will tell you, SEO is not a one-time affair. If you want to stay ahead of the competition, you have to keep analysing your site and tweaking to either improve your rankings or maintain them if you are already top (as some people say, a nice problem to have!).

Our Search Engine Optimisation services

Our Search Engine Optimisation service starts with a Search Engine Audit on your website. This is a standard report which analyses the Search Engine visibility of your website and makes the appropriate recommendations. You will be eligible for a £50 discount against any of our SEO packages if you subsequently choose to have the recommendations in the report carried out by us.

As this is a professional service that we offer, please do not ask us to SEO analyse your website for free as a precursor to carrying out some work on your website.

The minimum period of SEO that we will carry out is three months (see below for pricing). Any less is a waste of our time and your money. The maximum we will accept at any one time is 12 months, renewable at your discretion. If we have proven ourselves over time as capable of improving your search engine rankings then you will know in whom to put your trust for the next year!

All Softflare hosting accounts include Analog / Report Magic stats as standard. However, for detailed analysis we recommend you download your raw logfiles, run them through an analysis programme, set the appropriate filters to exclude unwanted data and generate a report. If you do not know how to do this or you do not have the time, this is a monthly service that we offer (see below for pricing).

Prices

Website Search Engine Audit £250
WebLog website statistics report. Minimum contract period 3 months. When ordering this service please state whether you want the monthly report supplied as HTML, PDF or CSV. £70
Bronze SEO service. This is the minimum level of service and entitles you to an hourís worth of Search Engine Optimisation and an hourís worth of statistical analysis, once a month. Includes the WebLog service. Minimum contract period 3 months. £125
Silver SEO service. This service entitles you to four hoursí worth of Search Engine Optimisation and statistical analysis a month. Includes the WebLog service. Minimum contract period 3 months. £250
Gold SEO service. This service entitles you to eight hoursí worth of Search Engine Optimisation and statistical analysis a month. Includes the WebLog service. Minimum contract period 3 months. £450

All prices subject to standard rate VAT.

If you are unsure as to which service you require please contact us for an objective appraisal of the website you wish to optimise.


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